About Me
My work spans across branding, Wix website design, social media management, and creative strategy — helping individuals and businesses express who they are through visuals and voice. I enjoy collaborating on projects that challenge me to think differently and push creative boundaries.
Beyond design, I value growth, authenticity, and connection. I believe creativity isn’t about being perfect — it’s about experimenting, learning, and expressing ideas that resonate. Every project I take on is an opportunity to learn something new, tell a story, and make a small impact.
When I’m not designing or brainstorming new concepts, you’ll probably find me exploring creative inspirations online, refining ideas, or sipping coffee while sketching something fresh.
For me, creativity isn’t just a skill — it’s a way of seeing the world differently, finding beauty in details, and creating something that truly matters.
I’m Jyoti — a passionate and curious creative who loves transforming ideas into meaningful visual experiences. My world revolves around design, digital storytelling, and branding, where I find joy in creating work that not only looks good but also makes people feel something.I’ve always been drawn to creativity — whether it’s sketching concepts, playing with color palettes, or building something from scratch on a blank canvas.
Over time, this passion evolved into a full-fledged career in graphic design, website development, and digital communication, where I discovered how design and strategy together can shape perceptions, tell powerful stories, and build lasting brands.
Along the way, working as an Operations Head helped me strengthen my leadership, organization, and project management skills. It taught me how to bring structure to creativity — ensuring ideas not only inspire but also deliver real results.
That blend of creativity and management has become a big part of who I am and how I approach every project today.My creative journey also led me to build Jyo’s Closet, a personal project born from my love for aesthetics, fashion, and self-expression. Through it, I explored brand building, product presentation, and social media storytelling — learning firsthand how design and branding shape the way people experience a brand.
Education
2010 - 2011
Multimedia
C-Tech Cura - AutoDesk
During my Multimedia course, I learned to work with professional graphic design tools, primarily Adobe Photoshop, Illustrator, and CorelDRAW. I learned how to create visual concepts, edit images, design layouts, and build digital creatives for branding and marketing. The course strengthened my understanding of color theory, typography, composition, and visual storytelling — helping me turn ideas into clean and impactful designs.
2013-2016
B.Sc. - Fashion Designing
Amity University -Noida
In my Fashion Designing program, I learned key skills such as fashion sketching, pattern making, draping, embroideries, textiles, and basic fashion marketing. I gained hands-on experience in designing and constructing garments, and I actively participated in multiple college fests and annual fashion shows, which helped me showcase my work and build confidence in presenting my designs.
October - December 2023
Adv
Delhi School of Internet Marketing
At DSIM, I learned the fundamentals of digital marketing including social media marketing, content creation, branding, website management, performance marketing, and SEO basics. I worked hands-on with 30+ digital tools, including Canva for visual design and Filmora for video editing, which helped me create professional creative content and manage digital presence effectively.
Professional Journey
April-May 2014
Fashion Design Intern
KAZO
Assisted the design team with sketching concepts, mood boards, trend research, fabric selection, and sample development. Worked on coordinating with vendors, organizing swatches, and supporting in-store styling for new collections. Gained real exposure to industry workflow, production timelines, and collection planning, while learning how ideas move from inspiration to final garments on the retail floor.
May-July 2015
Fashion Design Intern
Afrah by Sakshi Sehgal
Worked closely with the designer at a couture studio specializing in Indian wedding and occasion wear. Assisted in fabric selection, detailing, and sample development, while learning advanced embroidery techniques, embellishments, and surface ornamentation used in luxury Indian fashion. Gained experience in understanding client customization, outfit finishing, and how couture pieces are crafted with precision — from concept to final fittings.
2016- Current
Founder/CEO
Jyo's Closet
Started my own clothing brand where I handled the entire process — from designing outfits, sourcing fabrics, coordinating stitching, quality checks, to packaging. I created the brand’s visual identity, styled and shot product photos, wrote captions, and managed social media to build engagement and awareness. I also designed and developed the brand’s website on Wix, handling layout, product listings, and user experience. Through this journey, I strengthened skills in branding, creative direction, content creation, website development, customer communication, and small business management, turning a personal passion into a working brand.
October2021- October2022
Customer & Sales Executive
Process- Tesco Mobile UK
FIS
Started as a Customer Support Executive for Tesco Mobile (UK), handling real-time chat interactions, resolving customer queries, troubleshooting issues, and ensuring smooth service experience with empathy and professionalism.
Due to consistent performance and communication skills, I was promoted to the Sales team, where I handled product inquiries, pitched plans and upgrades, converted leads, and met monthly sales targets through need-based selling.
Developed key skills in communication, customer handling, persuasive selling, CRM tools, multitasking, and working in a fast-paced international process.
February2023- January 2024
Freelance
Harnium (Digital Marketing Agency)
Worked as a freelance creative with Harnium, contributing to projects involving website development (Wix), branding, social media content, and graphic design. Designed visual assets, created brand elements, built websites, and developed digital creatives for campaigns and marketing projects. Focused on translating ideas into clean, functional designs while maintaining brand consistency across platforms.
Strengthened skills in creative direction, design execution, website building, social media aesthetics, and delivering end-to-end digital design solutions.
January2024- September 2025
Head of Operations
Harnium
April 2025- September 2025
Head of Operations
DSIM
As the Head of Operations at Harnium, I managed end-to-end operations for the agency and ensured seamless execution of multiple creative and digital projects across web development, branding, and social media.
I coordinated internal teams, structured workflows, tracked progress, and maintained quality across all deliverables. I handled multiple client projects simultaneously — ensuring that websites, campaigns, and brand creatives were delivered on time, aligned with expectations, and met agency quality standards.
Along with external clients, I also worked on Harnium’s in-house brands — Body & Butter and Nayantara — where I oversaw branding, website updates, product creatives, and marketing coordination.
During my tenure, Harnium merged with DSIM (Delhi School of Internet Marketing) — a leading digital marketing institute. After the merger, I took charge of DSIM’s operations and business management, which included:
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Structuring internal systems & processes
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Coordinating between training, marketing, operations, and management teams
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Managing class schedules, student queries, and backend operational activities
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Ensuring smooth functioning of placements, batch planning, and student management
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Supporting the leadership team in business decisions and workflow improvement
My role demanded strong decision-making, problem-solving, and the ability to bring structure into a fast-moving creative environment.
Core strengths developed:
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Operations & business management
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Project tracking & workflow optimization
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Multi-project handling & prioritization
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Team coordination & quality control
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Creative + strategic execution oversight
In simple terms:
I made sure every project — internal or client — moved from idea to execution without chaos.